Montserrat Tourism Authority (MTA) Positions Montserrat As A Must-Visit Destination
The Montserrat Tourism Authority (MTA) is making a move position Montserrat as a must-visit destination on the world stage.
The MTA hosted TikTok and Instagram influencer Xav’s Kitchen on a familiarization visit to the island.
Xavs Kitchen, a culinary social media platform, is the creation of Xavier Bramble, highlighting stews from around the world and boasts a growing global audience.
As a Montserratian descendant, Xavier’s visit was dual purpose, to connect with his Montserratian heritage and master the art of cooking the island’s national dish, Goat Water.
During his week-long stay, the MTA organized a vibrant itinerary that allowed Xavier to immerse himself in Montserrat’s culture and landscapes.
The MTA also hosted an interactive workshop where local aspiring influencers engaged directly with Xavier, gaining insights into successful content creation and navigating challenges in the digital space.
Market Development Officer, Cherise Aymer, through
his content, Xavier is creating a bridge between Montserrat and the diaspora, encouraging others to reconnect with their roots, visit and invest in the island.
At the conclusion of his stay, Xavier expressed heartfelt admiration for Montserrat’s vibrancy, pledging to share its story with his followers.
Xavier Bramble of Xav’s Kitchen
Xavier’s subsequent posts have garnered significant engagement, resonating strongly with Montserratians at home and abroad.
Notable performance highlights to date includes:
A TikTok video showcasing Goatwater preparation amassed 229,300 views, 26,100 likes, 373 comments, and 1,343 shares.
On Instagram, the same Goatwater video reached 245,000 views, 11,000 likes, and 198 comments.
An “I went home” video capturing Montserrat’s serene beauty received 33,600 views, 4,046 likes, 261 comments, and 153 shares.
The Authority says the overwhelmingly positive response to Xavier’s shared content underscores the importance of these initiatives in positioning Montserrat as a must-visit destination on the world stage.