Antiguan Marketing Company Selected to Promote DCash

The Marketing Machine, an Antigua company, has been selected by the Eastern Caribbean Central Bank as its principal marketing agency for D Cash, the digital version of the EC dollar.

The company emerged ahead of other bidders in North America and the Caribbean, during a competitive tendering process which began last April.

The marketing outfit will now devise and implement strategies to increase the visibility of the digital currency in Montserrat and the other seven countries and territories in the Eastern Caribbean Currency Union, where Dcash is now being piloted.

Chief Executive of The Marketing Machine, Chalita Rose, assures the “engagement with the ECCB will impact the growth of DCash.”