tourism – ZJB Radio

Montserrat Tourism Authority Encourages Visits to St. Georges Hill Fort

Marketing Development Officer at the Montserrat Tourism Authority Cherise Aymer is encouraging people from around the Caribbean and further afield to experience Montserrat’s newest tourism offering – the St. Georges Hill Fort. The fort, has been closed for nearly three decades. With access roads, Ms. Aymer says the site, which offers panoramic views of the buried capital of Plymouth and the Soufrière Hills volcano, is an exciting addition to Montserrat’s tourist sites. Ms. Aymer , as well as Marketing Officer at the Montserrat Arts Council Jayesh Sadhwani, were undertaking a series of media engagements in Antigua ahead of Montserrat’s Carnival season.

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Montserrat Focuses on Improving Standards to Boost Tourism Offerings

News, Tourism

As Montserrat continues to boost its tourism offerings, more attention is being focused on improving standards. Parliamentary Secretary Hon. Crenston Buffonge says for this reason, the Tourism Authority has trained 46 public and private sector workers in customer service, and conducted tour and taxi training to strengthen their service delivery. This is the continuation of a process of developing the island’s tourism standards to ensure quality assurance across the board. He says the training is not limited to food and beverage, or the accommodation sectors, but also the quality of Montserrat’s cultural events and the conditions of tourism sites across the country. The Tourism Authority is also stepping up its marketing and promotion efforts. As a result, its marketing reach has expanded significantly, including on Facebook, which alone, has achieved 4.6 million views and 213,000 reach. The MTA has also partnered with major media outlets, including Mail Online in the UK, The Saturday Times, and publications across Canada and the United States. Looking ahead, the Parliamentary Secretary says they are launching new promotional videos highlighting St. Patrick’s Festival, and expanding its social media campaigns for Carnival 2025. Other initiatives are the Volcano Heritage Trail, and a collaboration with the Montserrat Volcano Observatory and the Montserrat National Trust in establishing the UNESCO Global and Geoparks initiatives. The MTA is also working with the Department of Environment on the Protect, Preserve and Prosper campaigns, including youth tree planting and beach cleanups across the country. Having established the natural tourism products, Mr. Buffonge says the focus now must be the introduction of man-made attractions that complements, not take away from, these national assets. In this vein, he announced plans for a forest zip-lines and a beach-side turtle hatchery, which would allow tourists to be a part of Montserrat’s conservation drive.

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Montserrat Tourism Authority Announces Winners of Tourism Week Photo and Video Competitions

News

The Montserrat Tourism Authority (MTA) has announced the winners of the Tourism Week Photo and Video Competition. In the best photo category, Ian Gerald won with his photo of a masquerader against the backdrop of the Soufriere Hills Volcano. According to the MTA, this photo powerfully blends culture, heritage, and nature, reminding us of the island’s enduring beauty and resilience. Mr. Gerald received EC$300 for his winning entry. In the best video category, Isaiah Lee won with a narrated video highlighting the importance of protecting the environment. Mr. lee’s prize is EC$500 and a return ticket to Antigua, compliments of BMN SVG Air. The MTA extends thanks to everyone who participated and helped celebrate Montserrat’s beauty through their lenses. The winning entries can be viewed on the Montserrat tourism Authority’s Facebook page.

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Montserrat to Host German Sailing Regatta as Yachting Tourism Expands

Community, News

The Montserrat Tourism Authority has released an exciting and diverse schedule of cruise ship calls for the 2025/2026 season, positioning the island as a premier boutique Caribbean destination. Between November 2025 and March 2026, Montserrat will welcome a distinguished lineup of small luxury vessels, including the Emerald Azzurra, Seabourn Ovation, Explora II, Sea Cloud, and Crystal Serenity. These select arrivals underscores Montserrat’s growing appeal as an exclusive destination offering visitors authentic, uncrowded, and unforgettable island experiences. As a major boost for the yachting sector, the island will also celebrate the return of the Karibik Trophy Regatta. This renowned German sailing event, last visited in 2011 and will bring together a fleet of approximately 14 yachts and more than 80 participants from Germany, Austria, and Switzerland. The Karibik Trophy is a “fun regatta” that blends friendly competition with cultural exploration and camaraderie across several Caribbean islands. Montserrat’s inclusion in the 2025 route reaffirms the island’s growing reputation as a must-visit stop within the regional sailing community. Cruise and yachting visitors will have the opportunity to enjoy a variety of distinct Montserrat excursions — from exploring the historical Buried City of Plymouth and the Montserrat Volcano Observatory, to hiking lush nature trails, snorkeling in pristine waters, and immersing themselves in the island’s vibrant culture through local cuisine, music, and craft. Each visit contributes directly to the local economy, generating valuable opportunities for tour operators, artisans, transport providers, and small businesses across the island. Chief Executive Officer Rosetta West Gerald, expressed her optimism for the upcoming season, stating that the MTA is thrilled to welcome these esteemed cruise vessels and the returning Karibik Trophy Regatta for the 2025/2026 season. She says each call is an opportunity to share Montserrat’s unique beauty, spirit of resilience, and genuine Caribbean warmth with the world. Montserrat’s participation in events like Seatrade Cruise Global earlier this year has already created valuable connections with cruise industry partners, and we are confident these relationships will bring even greater benefits once the Port Development Project is completed. Once completed, the upgraded facilities are expected to significantly enhance cruise operations, visitor flow, and overall destination experience. With strong partnerships in place and growing international interest, Montserrat stands poised for a new era of sustainable tourism growth; one that celebrates the island’s natural beauty, cultural heritage, and warm community spirit.

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